Psychology of Persuasion
6-part workshop series, starting Friday 11 May
To get people to say 'yes' to your product or service, you first must understand the people you are creating it for. That's the realm of Psychology and by understanding some of the key principles of human behaviour you can create content that is far more likely to attract, convince and convert.
This 6-part discussion series will discuss the role of Psychology in marketing and some useful tips for anyone who regularly prepares the marketing content for their organisation.
When:
Workshop 1 - Principle of Reciprocity (Friday 11 May, 9:30am - 11:30am)
Workshop 2 - Principle of Scarcity (Friday 8 June, 12:30pm - 2:30pm)
Workshop 3 - Principle of Authority (Friday 6 July, 12:30pm - 2:30pm)
Workshop 4 - Principle of Consistency (Friday 3 August, 12:30pm - 2:30pm)
Workshop 5 - Principle of Liking (Friday 14 September, 12:30pm - 2:30pm)
Workshop 6 - Principle of Consensus (Friday 12 October, 12:30pm - 2:30pm)
Where: Lighthouse, Unit 6 - 65 Tennant Street, Fyshwick ACT
Cost: $65.00 (+GST) per person, per workshop
Function over 'flash'
Thursday 4 October 2018, 9:30am - 11:30am
Your understanding of your audience (or lack of) directly impacts on their experience, whether you're designing a website, app or social media campaign.
Have you considered how they think, what catches their eye, the mistakes they make or the 'work-arounds' they have developed? Tapping into the psychology of design, this workshop will help you develop engaging and accessible online content that meets the needs of all your users. We will be looking at:
- how people really think when using the web;
- how you can best design your website for thinking and navigation errors; and
- knowing when to encourage System 1 versus System 2 thinking.
Where: Lighthouse, Unit 6 - 65 Tennant Street, Fyshwick ACT
Cost: $25.00 (+GST) per person
Inside the mind of your customer
Friday 5 October 2018, 9:30am - 11:30am
A lot of time, effort and money is spent developing content that we hope will attract and retain customers. But in such a saturated marketplace how do we create content that is memorable? Your story is your competitive advantage.
This workshop will delve into why some content works better than others as well as practical strategies for content creators. We will take you through the mind of your customer and how you use this as a guide to building an effective website.
Where: Lighthouse, Unit 6 - 65 Tennant Street, Fyshwick ACT
Cost: $25.00 (+GST) per person
Not-for-Profits: Being for good & managing the bad
6-part workshop series, starting Friday 13 July
Managing a not for profit (or for purpose) entity is not what it used to be. The level of competition has increased 10 fold and the amount of money available for supporting your activities has decreased by an even bigger number. Throw on top of this all the added expectations of corporate governance, best practice, competing for great staff and the high burn out rates and you wonder why you do it.
In partnership with Vincents, this series of workshops will look at some of the biggest issues facing organisations in the not-for-profit/for purpose sector today and present options on how to address them. There will also be an opportunity for you to connect with other local community groups and share your knowledge and experiences with one another.
When:
Workshop 1 - Managing a Board (Friday 13 July, 12:30pm - 2:30pm)
Workshop 2 - Managing Risk (Friday 24 August, 12:30pm - 2:30pm)
Workshop 3 - Managing Money (Friday 21 September, 12:30pm - 2:30pm)
Workshop 4 - Making Memberships Matter (Friday 5 October, 12:30pm - 2:30pm)
Workshop 5 - Business Model Options (Friday 26 October, 12:30pm - 2:30pm)
Workshop 6 - Staying Relevant (Friday 9 November, 12:30pm - 2:30pm)
Where: Lighthouse, Unit 6 - 65 Tennant Street, Fyshwick ACT
Cost: $65.00 (+GST) per person, per workshop
$180.00 (+GST) for all 6 workshops ($30.00 (+GST) per person, per workshop)
How to Sell Yourself Workshop
Friday 28 September, 9:30am - 4:00pm
Being able to sell yourself is an essential skill in the modern workplace no matter whether you're hoping to land a new job, secure a promotion, sign a new client or pitch for investment.
This one-day workshop will explore:
- Understanding your audience - What is your boss, investor, client or potential employer trying to get done?
- How to identify your value proposition
- Storytelling isn't just for brands
- How to get noticed in a competitive space - you're the asset!
- Your personal elevator pitch
- Learn to communicate confidently - managing nerves and strategies to engage with interviewers, clients and investors
- Responding to and asking questions
- The importance of preparation
- Dangerous assumptions
- Different channels need different pitch strategies
- Keeping the interest
- Talking to persuade versus talking to inform – know the difference
Where: Lighthouse, Unit 6 - 65 Tennant Street, Fyshwick ACT
Cost: $150+GST (General)
$130+GST (Lighthouse Subscribers)
Ticket price includes registration and light lunch. Free street parking available.
All quiet on the Idea Front Workshop
Friday 19 October 2018, 9:30am - 4:00pm
A core idea sits at the heart of every new business, piece of content or creative project. It's the thing that ignites your passion, gives your article purpose or keeps you focused on getting your start-up off the ground. It's also what get's your audience to share and your customers to buy.
The one-day workshop will cover the following topics:
- Where to source ideas – 3 steps and a hypothesis
- 5 Techniques for Systematic Creativity
- Recognising the right idea
- Where to find inspiration
- Testing new ideas
- Refining and launching your idea to the world
Where: Lighthouse, Unit 6 - 65 Tennant Street, Fyshwick ACT
Cost: $150+GST (General)
$130+GST (Lighthouse Subscribers)
Ticket price includes registration and light lunch. Free street parking available.
The Fundamentals of Event Planning
Thursday 1 November 2018, 9:30am - 4:00pm
Events are a great way to boost your business - whether as a series, or a one-off event, they are the perfect opportunity to showcase your business offering and get right in front your customers. When done effectively, events have the potential to deliver a great return in terms of sales, marketing and exposure.
From short workshops and seminars, to small conferences, markets and trade shows; there is one thing they all have in common. They require planning. Lots and lots of planning.
More likely than not, event planning isn't your primary job, but somehow it's fallen into your lap. This one-day workshop will give you a crash course in managing the logistics and some basic tricks-of-the-trade for marketing your events.
Where: Lighthouse, Unit 6 - 65 Tennant Street, Fyshwick ACT
Cost: $150+GST (General)
$130+GST (Lighthouse Subscribers)
Ticket price includes registration and light lunch. Free street parking available.
Developing a story-driven strategy
Friday 2 November 2018, 9:30am - 11:30am
A lot of time, effort and money is spent developing content that we hope will attract and retain customers. But in such a saturated marketplace how do we create content that is memorable?
Your story is your competitive advantage.
This workshop will delve into why some content works better than others as well as practical strategies for content creators and will take you through the process of developing a story-driven strategy.
Where: Lighthouse, Unit 6 - 65 Tennant Street, Fyshwick ACT
Cost: $25.00 (+GST) per person
Social-ability & Mobile-ability: The Evolution of Online Participation
Thursday 8 November 2018, 9:30am - 11:30am
Your understanding of your audience (or lack of) directly impacts on their experience, whether you're designing a website, app or social media campaign.
Have you considered how they think, what catches their eye, the mistakes they make or the 'work-arounds' they have developed? Tapping into the psychology of design, this workshop will help you develop engaging and accessible online content that meets the needs of all your users. We will be looking at:
- How emotions are important to the story you are telling;
- How people's self-stories affect their behaviour; and
- The anatomical reality of designing smartphones - how far does a thumb really reach?
Where: Lighthouse, Unit 6 - 65 Tennant Street, Fyshwick ACT
Cost: $25.00 (+GST) per person
Getting your name out there Workshop
Friday 16 November 2018, 9:30am - 4:00pm
Everything is easier when you have traction. It's easier to get funding, attract staff, secure advertising and meet organisational goals if you have a large number of users or customers.
Traction is also a sign your company or project is taking off. It provides quantifiable proof that there is demand for your product, service or program whether it's measured in downloads, sales or subscriptions.
If you are responsible for getting your organisation's 'name out there', you will know how hard it can be to get momentum going when you're starting from nothing. With a limited budget where do you focus and how do you identify which channel will work for you?
During this one-day workshop, we will put some structure around 'getting your name out there' and provide a practical strategy to build traction for your project.
Where: Lighthouse, Unit 6 - 65 Tennant Street, Fyshwick ACT
Cost: $150+GST (General)
$130+GST (Lighthouse Subscribers)
Ticket price includes registration and light lunch. Free street parking available.
