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Psychology of Persuasion

6-part workshop series, starting Friday 11 May

To get people to say 'yes' to your product or service, you first must understand the people you are creating it for. That's the realm of Psychology and by understanding some of the key principles of human behaviour you can create content that is far more likely to attract, convince and convert.

This 6-part discussion series will discuss the role of Psychology in marketing and some useful tips for anyone who regularly prepares the marketing content for their organisation.

When:
Workshop 1 - Principle of Reciprocity (Friday 11 May, 9:30am - 11:30am)
Workshop 2 - Principle of Scarcity (Friday 8 June, 12:30pm - 2:30pm)
Workshop 3 - Principle of Authority (Friday 6 July, 12:30pm - 2:30pm)
Workshop 4 - Principle of Consistency (Friday 3 August, 12:30pm - 2:30pm)
Workshop 5 - Principle of Liking (Friday 14 September, 12:30pm - 2:30pm)
Workshop 6 - Principle of Consensus (Friday 12 October, 12:30pm - 2:30pm)

Where:    Lighthouse, Unit 6 - 65 Tennant Street, Fyshwick ACT

Cost:        $65.00 (+GST) per person, per workshop
                  $180.00 (+GST) for all 6 workshops ($30.00 (+GST) per person, per workshop)

 


Content EBBanner

 

Creating Memorable Content
6-part workshop series, starting Friday 1 June

A lot of time, effort and money is spent developing content that we hope will attract and retain customers. But in such a saturated marketplace how do we create content that is memorable? Your story is your competitive advantage.

This workshop and discussion group series delves into why some content works better than others as well as practical strategies for content creators.

When:
Workshop 1 - Understanding how customers decide (Friday 1 June, 9:30am - 11:30am)
Workshop 2 - The science behind 'Fascinate' (Friday 29 June, 9:30am - 11:30am)
Workshop 3 - Going Viral (Friday 27 July, 9:30am - 11:30am)
Workshop 4 - Social Media & The Psychology of Sharing (Friday 7 September, 9:30am - 11:30am)
Workshop 5 - Inside the mind of your customer - effective websites (Friday 5 October, 9:30am - 11:30am)
Workshop 6 - Developing a story-driven strategy (Friday 2 November, 9:30am - 11:30am)

Where:     Lighthouse, Unit 6 - 65 Tennant Street, Fyshwick ACT

Cost:         $65.00 (+GST) per person, per workshop
                   $180.00 (+GST) for all 6 workshops ($30.00(+GST) per person, per workshop)

 


NFP EBBanner

 

Not-for-Profits: Being for good & managing the bad
6-part workshop series, starting Friday 15 June

Managing a not for profit (or for purpose) entity is not what it used to be. The level of competition has increased 10 fold and the amount of money available for supporting your activities has decreased by an even bigger number. Throw on top of this all the added expectations of corporate governance, best practice, competing for great staff and the high burn out rates and you wonder why you do it.

This series of workshops will look at some of the biggest issues facing organisations in the not-for-profit/for purpose sector today and present options on how to address them. There will also be an opportunity for you to connect with other local community groups and share your knowledge and experiences with one another.

When:
Workshop 1 - Staying Relevant (Friday 15 June, 12:30pm - 2:30pm)
Workshop 2 - Managing a Board (Friday 13 July, 12:30pm - 2:30pm)
Workshop 3 - Managing Risk (Friday 24 August, 12:30pm - 2:30pm)
Workshop 4 - Managing Money (Friday 21 September, 12:30pm - 2:30pm)
Workshop 5 - Managing Memberships (Friday 19 October, 12:30pm - 2:30pm)
Workshop 6 - Business Model Options (Friday 16 November, 9:30am - 11:30am)

Where:     Lighthouse, Unit 6 - 65 Tennant Street, Fyshwick ACT

Cost:         $65.00 (+GST) per person, per workshop
                   $180.00 (+GST) for all 6 workshops ($30.00 (+GST) per person, per workshop)

 


 

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