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Psychology of Persuasion

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Psychology of Persuasion

6-PART WORKSHOP SERIES, STARTING FRIDAY 21 JUNE 2019

To get people to say 'yes' to your product or service, you first must understand the people you are creating it for. That's the realm of Psychology and by understanding some of the key principles of human behaviour you can create content that is far more likely to attract, convince and convert.

Did you know:

  • By using subtle priming techniques on your website, you can get visitors to remember key things about your brand
  • You can use the principle of 'reciprocity' by giving away something for free before you ask for something in return
  • You can leverage 'social proof' in your marketing and harness the 'me too' effect
  • The decoy effect in pricing is used to make people choose the most expensive option

This 6-part series will discuss the role of Psychology in marketing and some useful tips for anyone who regularly prepares the marketing content for their organisation.

By understanding some of the key principles of human behaviour, you can create content that is far more likely to attract, convince and convert.

Where:
Lighthouse - Unit 6, 65 Tennant Street, Fyshwick ACT

Cost:
$55.00 (+GST) per person, per workshop
$150.00 (+GST) for all 6 workshops