The Capital Export Community is an informal network of people and organisations directly and indirectly involved in exporting and international business. 

Facilitated by Lighthouse, our aim is to:

• Provide opportunities for the exchange of ideas, knowledge, information and experience amongst members of the ACT & Region's exporting community.
• Facilitate conversation through a range of informal channels such as networking events, newsletters, boardroom lunches, podcasts and introductions.
• Facilitate referrals to experts on aspects of exporting that are of particular concern to the ACT region's exporting community.
• Create an export alumni network to support and encourage emerging exporters.
• To celebrate the achievements of Canberra region exporting companies across all sectors as part of the ACT Chief Minister's Export Awards.

 To keep in touch with community events and activities, please subscribe to our newsletter.

Upcoming Events

Navigating the consumer landscape in SEA

Southeast Asia presents significant opportunities for Australian businesses. Home to more than 600 million people and a growing middle class, SEA is one of the most dynamic and fastest-growing regions in the world. It is projected to be the world's fourth-largest economy by 2040.

In this rapidly evolving landscape, there is an increasing demand for food, digital products, healthcare, education and training, and financial services. The region also requires critical minerals, technology and expertise to support the adoption of clean energy.

However, SEA's diversity necessitates a deep understanding of target audiences and their preferences to navigate the various cultural, linguistic, and socio-economic differences that exist. Each market within the region presents unique challenges and opportunities, requiring tailored approaches to effectively engage with local audiences. Factors such as language variations, cultural norms, religious influences, and economic conditions must be considered to create resonant and impactful campaigns.

Webinar outline:

• Introduction and brief overview of Southeast Asia (SEA)
• Cultural norms and linguistic diversity
• Religious influences
• Socio-economic trends and impact on consumer behaviour
• Media landscape and communication channels
• Conclusion
• Q&A session: Open the floor for questions and discussions

Date: 14 August at 12:30pm 

Recordings: Will be made available to those who register but cannot attend.

Register: https://forms.gle/WmuMoBHsHyNzCv5E9

Navigating the marketing and communications landscape in SEA

Media, digital marketing and other communication channels are crucial for reaching and engaging with consumers. Each country in Southeast Asia has its unique media landscape, popular platforms, and preferred communication styles. Understanding the local media landscape and digital ecosystem, including social media usage and online behaviours, is essential for crafting effective marketing strategies. Additionally, leveraging local influencers, tailoring content to reflect cultural nuances, and selecting appropriate channels can significantly enhance brand visibility and consumer connection in the diverse SEA region.

Webinar outline:

• Introduction and importance of defining your communication channels in SEA
• Local media landscape and working with the media
• Social media usage and platforms, including influencer marketing
• Digital marketing
• Tailoring content to cultural nuances
• Conclusion
• Q&A session: Open the floor for questions and discussions

Date: 3 September at 12:30pm 

Recordings: Will be made available to those who register but cannot attend.

Register: https://forms.gle/9xCY7pNKQJHJUcJK7

Creating an effective marketing communications strategy for SEA

Creating an effective marketing communications strategy for Southeast Asia is essential for reaching and engaging with the region's diverse consumers.. Developing a comprehensive communications strategy that aligns with your marketing goals and budget is critical. This includes defining clear objectives and measurable goals. Additionally, integrating your comms strategy with in-market activities and selecting the appropriate channels to reach your target audience can significantly enhance brand visibility and consumer connection. Tailoring your approach and messaging will ensure your brand resonates with local consumers and drive success.

Webinar outline:

• Introduction and importance of an effective marketing communications strategy
• What is a marketing communications strategy?
• How a marketing communications strategy can complement your in-market approach
• Defining your marketing communications goals
• Determining the most suitable marketing communications strategy for your budget
• Different ways to promote your brand and communicate your USP
• Defining your communications channels to reach your customers
• Conclusion
• Q&A session: Open the floor for questions and discussions

Date: 19 September at 12:30pm 

Recordings: Will be made available to those who register but cannot attend.

Register: https://forms.gle/EVkhMBUekALjDSty9

Presenter:

RICE is a strategic communications and public relations consultancy that helps brands and organisations turn influence into results across Asia. Since 2009, the firm has partnered with some of the world's most innovative and purpose-driven companies to tell their stories and fulfil their objectives through effective communications.

RICE has won recognition for all-round excellence by the communications industry's highest bodies, including the ICCO Global Award - Agency of the Year (Small/Medium) 2023, IPRS Outstanding PR Consultancy Award for two consecutive years 2022 and 2023, as well as PRCA SEA's Large Consultancy Award 2022. RICE also ranks among Asia's Best Workplaces (Great Place to Work) and has been recognised as Workplace Champion (PRCA SEA) with the Best Culture of the Year 2020 (PRWeek Asia).

With a presence in Singapore, Myanmar, Hong Kong, Thailand, the Philippines, and Australia, RICE is a true pan-regional voice of authority with deep roots across APAC.