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2019 Workshops

At Lighthouse we translate business, marketing and entrepreneurship theory into practical know-how. Taught by practitioners rather than academics, our small group workshops are interactive and encourage critical discussion, peer learning and a focus on the practical application of the topics covered.

Our workshops are delivered by practitioners who work in the field and bring many years of 'lessons learned' and tricks of the trade to the workshops - the kinds of things you won't necessarily find in a textbook:

 

Marketing & Communications

  • Subscriptions, Members, Followers & Community
  • Mobile Marketing: Momentum in the era of smartphones
  • Harnessing the power of your 'superconsumers'
  • The Psychology of Price
  • Psychology of Persuasion
  • Creating Memorable Content
  • Getting your name out there
  • Creating a Great Online Presence
  • Managing your website after launch

 

Business Development

  • No s**t, Sherlock!
  • Profit For Purpose
  • The Tradie Family Business
  • The Business Expansion Series
  • The Business Expansion Series: Minimum Viable Legal Protection
  • The Business Expansion Series: Employment unravelled (not unravelling!)

 

Professional Development

  • Presentation Skills
  • All quiet on the Idea Front
  • The Fundamentals of Event Planning
  • How to Sell Yourself

 

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