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The Psychology of Price

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The Psychology of Price


How do you convince customers to pay for the value they are receiving? Is it a good idea to discount? What does your price say about your product? Can you put up your prices?

Tapping into the psychology behind pricing can help you avoid pricing mistakes and increase your knowledge of how to grow demand, revenue and customer satisfaction. Pricing is an important part of business and marketing strategy and can be used to launch a product, increase profits, expand a customer base or help you to remain competitive.

Some of the topics covered include:

  • Learning how to use price to position your product or service
  • Value pricing and pricing for different customer segments
  • Pricing guidelines, associations and shaping expectations
  • Understanding primary drivers and how to build a benefit matrix for your product or service
  • How does your product or service compare – creating a value comparison chart
  • Calculating your baseline, not your price
  • Strategy versus techniques

Lighthouse - Unit 6, 65 Tennant Street, Fyshwick ACT

$55.00 (+GST) per person, per workshop
$150.00 (+GST) for all 6 workshops