Subscriptions, Members, Followers & Community

6-PART WORKSHOP SERIES, STARTING THURSDAY 15 AUGUST 2019

Organisations that are able to build long term relationships have a competitive edge.

This workshop series brings together the fields of psychology and business as we look at people's need to belong and what that means for a variety of organisations; from those representing members, marketers selling loyalty programs, bloggers chasing followers and entrepreneurs selling subscriptions.

Topics covered include:

• The difference between memberships, subscriptions and sharing
• 9 models of subscriptions
• Superusers and encouraging participation
• Pricing strategies and potential revenue streams
• Building an effective acquisition strategy
• Developing an onboarding roadmap
• Marketing insights and tracking the right data
• From ownership to access
• Privacy and belonging
• Retention – measure what matters
  
  

Where:
Lighthouse - Unit 6, 65 Tennant Street, Fyshwick ACT

Cost:
$55.00 (+GST) per person, per workshop
$150.00 (+GST) for all 6 workshops