Subscriptions, Members, Followers & Community
6-PART WORKSHOP SERIES, STARTING THURSDAY 15 AUGUST 2019
Organisations that are able to build long term relationships have a competitive edge.
This workshop series brings together the fields of psychology and business as we look at people's need to belong and what that means for a variety of organisations; from those representing members, marketers selling loyalty programs, bloggers chasing followers and entrepreneurs selling subscriptions.
Topics covered include:
- The difference between memberships, subscriptions and sharing
- 9 models of subscriptions
- Superusers and encouraging participation
- Pricing strategies and potential revenue streams
- Building an effective acquisition strategy
- Developing an onboarding roadmap
- Marketing insights and tracking the right data
- From ownership to access
- Privacy and belonging
- Retention – measure what matters
Where:
Lighthouse - Unit 6, 65 Tennant Street, Fyshwick ACT
Cost:
$55.00 (+GST) per person, per workshop
$150.00 (+GST) for all 6 workshops