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Subscriptions, Members, Followers & Community

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Subscriptions, Members, Followers & Community

6-PART WORKSHOP SERIES, STARTING THURSDAY 15 AUGUST 2019

Organisations that are able to build long term relationships have a competitive edge.

This workshop series brings together the fields of psychology and business as we look at people's need to belong and what that means for a variety of organisations; from those representing members, marketers selling loyalty programs, bloggers chasing followers and entrepreneurs selling subscriptions.

Topics covered include:

  • The difference between memberships, subscriptions and sharing
  • 9 models of subscriptions
  • Superusers and encouraging participation
  • Pricing strategies and potential revenue streams
  • Building an effective acquisition strategy
  • Developing an onboarding roadmap
  • Marketing insights and tracking the right data
  • From ownership to access
  • Privacy and belonging
  • Retention – measure what matters

Where:
Lighthouse - Unit 6, 65 Tennant Street, Fyshwick ACT

Cost:
$55.00 (+GST) per person, per workshop
$150.00 (+GST) for all 6 workshops