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Harnessing the power of your 'superconsumers'

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Harnessing the power of your 'superconsumers'

1-DAY WORKSHOP, THURSDAY 12 SEPTEMBER - 9:30AM TO 4:00PM

Superconsumers are more than those who buy your product in bulk; they are the people who have an emotional connection to your product or service. They buy a lot and care a lot; they are your 'Apple Evangelists', your craft beer aficionados and your cruising converts.

Superconsumers can be found in every industry, driving growth and influencing others through social media and word-of-mouth. They're not price sensitive and often know more about your product than you do. Their passionate engagement can provide product insights that drive innovation and attract new customers.

During this workshop we will look at how you can apply some of the research and ideas about 'superconsumers' put forward by Eddie Yoon a principal at the Cambridge Group, a marketing consultancy owned by the global information, data and measurement company, Nielsen.

Some of the topics discussed include:

  • Business Growth: How to make the pie bigger - category growth and new customers, increase sales per customer, sell more profitable products
  • Word-of-Mouth: Passion and knowledge is a
  • winning combination
  • Marketing Strategy: How do you transform your ordinary consumers into superconsumers?
  • Analytics: Tapping into data sets - what the numbers are telling you
  • Content Marketing: The role of your superconsumers in viral content and sharing

Where:
Lighthouse - Unit 6, 65 Tennant Street, Fyshwick ACT

Cost:
$150.00 (+GST) for all-day workshop